This webinar looks at existing consumer shopping behavior, consumer perceptions of OCP, and outlines the questions required to identify your OCP strategy.
Learn:
- How invested today’s consumers are in comparison shopping
- Why onsite comparative pricing appeals to the consumer desire to save time and money
- The 3 most important factors in the purchasing decision according to consumers
- How merchant credibility can grow with complete product page information
- What e-commerce leaders like Buy.com and Amazon have already learned about consumer behavior, and how you can use this knowledge to improve customer retention and loyalty for your store
![Success Story](
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