GameQuest(GQ) Direct is the B2C arm of GameQuest, a global wholesaler of electronic products. In mid 2008, GQ Direct decided to add the WinBuyer Onsite Comparative Pricing (OCP) application to their site as part of a broader solution that included taking steps to lower their cart abandonment rate and to create a better site layout and structure. As a result of implementing WinBuyer, GQ Direct has seen an increase in sales and no longer considers traffic merely an expense, but also as a source of income.